OSB - Tough B***d
The 2007 OSB campaign | October 2007
FROM: Press Release October 2007
'Industry campaign set to cause a stir at interbuild.'
The ‘JOSB Done’ campaign to raise awareness for the various uses and strengths of Oriented Stand Board (OSB) as a suitable alternative to plywood has stepped up a gear for 2007 with the launch of a brand new, eye-catching advertising campaign and refreshed, fully interactive website - www.josbdone.com
This year’s cheeky creative approach is based around putting OSB to the test by pitting it against a number of items often found on building sites and some more unusual items, such as goldfish bowls (minus the fish!). In the name of research, each item was dropped onto a panel from a great height to find out just how tough the board really is.
Testing OSB
Putting OSB to the test involved a couple of days at a secure warehouse location, a forklift truck and a team of dedicated testers, who were tasked with dropping items one at a time in succession to see whether or not the OSB board would break under pressure. Having withstood a goldfish bowl, pots of paint and a bag of heavy cement being dropped from above without any sign of shattering, the testing team declared OSB a really TOUGH B***D and the message for the 2007 campaign became clear.
Over the coming months, a series of advertisements featuring the new ‘tough board’ line will be appearing in leading trade titles with the aim of raising awareness for the ‘JOSB Done’ campaign and driving traffic to the new-look website.
The Website
The site features all the footage of OSB testing carried out to date, with the promise of more to come. Visitors have the option of viewing the individual tests and are asked whether they think the panel will remain in tact or shatter under the impact at the most crucial point.
There are even TOUGH B***D screen savers available to download, that look set to brighten up screens in building site offices and merchant trade counters around the country.
As well as the fun, interactive element, the website also carries information about the serious side of the campaign, including lots of technical detail about OSB together with answers to frequently asked questions.
NOTE TO EDITORS
The ‘JOSB Done’ initiative is a generic industry campaign that was first introduced in 2006 when leading manufacturers of OSB, SmartPly and Norbord, joined forces with the Wood Panel Industries Federation (WPIF) and major resin supplier, Huntsman with the aim of promoting the material strengths and various applications of OSB for a wide range of building projects. The campaign originated from the research carried out by the consortium, which highlighted a general lack of understanding about OSB and its uses, and in particular, its suitability as an affordable alternative to plywood.
To find out more about OSB and the JOSB Done 2007 campaign, visit www.josbdone.com or call the helpline on 0845 053 3277.
