JOSB Done Industry Campaign
Interbuild press pack | October 2007
FROM: Press Pack October 2007
'Industry campaign set to cause a stir at interbuild.'
The ‘JOSB Done’ campaign to raise awareness for the various uses and qualities of Oriented Stand Board (OSB) is heading for Interbuild this year, with a dedicated stand within the timber zone. The campaign, now in its second year, has recently grabbed industry attention with a vibrant new advertising creative and a fully interactive website - www.josbdone.com – and Interbuild will be no exception.
With a focus on providing a one-stop-OSB-shop for builders, specifiers and architects alike, visitors can find out all there is to know about this tough alternative to plywood. The stand focuses on how OSB is made, it’s inherent properties, quality credentials and sustainability, as well as the wide variety of applications and advantages it has to offer. Throughout the course of the show there will also be experts on hand to answer questions, plus video demonstrations of OSB being put to the test.
Who's behind OSB
OSB Done was launched in 2006, when leading manufacturers of OSB, Norbord and SmartPly, joined forces with the Wood Panel Industries Federation (WPIF) and major resin supplier Huntsman, with the clear aim of promoting the material strengths and varied applications of OSB.
Campaign Origins.
The campaign originated from research carried out by the consortium, which discovered a general lack of understanding about OSB and its uses, and particularly its suitability as an affordable alternative to plywood.Super strong, durable and suitable or a multitude of pplications – Oriented Strand Board (OSB) is a material growing steadily in popularity, changing the way in which the trade specify timber and is just the job for off-site timber frame construction and site-based building.
The reason behind this year's initiative.
Alastair Kerr, director general of the WPIF, explains the reasoning behind this year’s initiative: "In the past ten years alone, OSB consumption has more than doubled worldwide and whilst its popularity in the UK and Ireland is on the rise, plywood still has a higher market penetration level within the domestic building sector.
“This difference in market position between the two board types can, in part, be attributed to a general lack of awareness. With OSB, it’s what’s on the inside that counts. It’s therefore important for us to encourage merchants and builders alike to take another look at what OSB has to offer in terms of it being a precision engineered panel of consistent quality that’s suitable for getting a range of jobs done. Applications include cladding walls and roof sheathing to I-joists and even building timber frame houses.
"With this year’s programme and attendance at Interbuild, our aim is to make the building trade sit up and take notice of OSB by adopting a creative approach that is designed to inject some humour into the campaign whilst getting across serious messages about the product at the same time.”
To find out more about OSB and the JOSB Done 2007 campaign, visit www.josbdone.com or call the helpline on 0845 053 3277.
